About Us

We’re a team of experienced instructional designers who are passionate about the coaching process. We invented Sell Your Smarts ™ to take the headache out of creating online coaching programs, so you can focus on what you do best. We’ve put our combined knowledge of technology, design, marketing, and curriculum development behind Sell Your Smarts to give you a quick and simple way to scale your business.

And, if you need more than (DIY), or have limited time, our team is here to ensure your success from ideation to implementation with our white-glove Done-for-You service.

Curriculum Design

Graphic Design

Web Development

Marketing

Testimonials

Through the judicious use of imagery, her clear and professional narration, well constructed and organized content, as well as high quality demonstrations and simulations, Lydia sets a high standard for training that engages learners, keeps their focus throughout the training and facilitates robust learning transfer after the training ends.

Heidi Sutton•

Not only does Lydia use a sound set of strategies to aid students in learning highly technical content and recalling facts, but she also has a comprehensive understanding of how people learn. She turns that understanding into creative and innovative deliverables that address the knowledge gaps of the learners, that the learners enjoy taking!

Jennifer Ponce•

About Our CEO

Lydia Rolle-Key began her career in education as an English and Communications teacher, transitioning from the classroom into the world of corporate e-learning. She conceives and delivers complex instructional design projects to Fortune 500 companies and small business owners alike. As a seasoned course creator, she uses her expertise in communications, digital technologies, and content delivery to help coaches create high-impact online content that sells.

Lydia received a M.Ed. in Instructional Technology and Curriculum Design from American Intercontinental University, a M.Ed. in Educational Leadership and Technology from Adelphi University, and a BA in Communications from the University of Southern California.

A Chat with Lydia - Her journey from the classroom, to the boardroom, to your laptop

When I was little, I would line up my teddy bears and teach them. I thought it was the coolest job in the world! My teaching career began right out of college with Teach for America, an organization devoted to combating inequality in education. I was given the opportunity to teach for two years in Atlanta at the AD Williams Elementary School. This school served children who lived in the Bowen Homes housing projects. A lot of the kids I taught were surrounded by violence - sadly, a woman in Bowen Homes was shot the day I started.

The kids were incredibly bright, and just needed a chance. I put my heart into teaching the curriculum in a way that would speak to them. This meant incorporating things that introduced them to new things and another way of living.

Being a Teach for America Core Member was incredibly rewarding. But it was eye-opening and humbling to get an up-close look at the challenges faced by students in our country.

As a young adult, I longed to see more of the world and wanted to experience living abroad for a year. I - quite literally - spun a globe and landed on Japan! I taught English to adults and children at a conversation school in Yokohama, a suburb of Tokyo. I loved the way they approached education, and their overall hunger for learning.

When I moved back to the States, I started teaching communications to adults. I ran both the Communications and English departments for a private community college. I was stunned to see how things were managed for adult learners - the emphasis was on dollars, with little focus on learning outcomes. This sparked my own determination to ensure learners - particularly ones who are investing their hard-earned money - always have clear and meaningful takeaways.

I moved on to teaching adults remotely, but in the corporate world. I got deep into the behind-the-scenes of creating e-learning. I devoured info on different software programs, and the technology that goes into course creation. I became an expert on the client consultation piece, working through concepts, and figuring out exactly what was needed. This also meant serving as a liaison for SMEs, marketing teams, and the learners themselves. I found a way to streamline and perfect the process, making it smooth and easy for the client. The rest is history.